About us

Tarah by Tripti is a Punjabi couture label creating contemporary Indian wear that feels cinematic, feminine, and deeply personal. Rooted in Punjab’s culture, rituals, textiles, and forgotten details, the brand reimagines ethnic wear for the modern woman — blending heritage craftsmanship with elevated silhouettes and a global fashion perspective.

We design luxury Indian occasion wear that carry stories within them. From motifs inspired by old Punjabi traditions to embroidery techniques that mimic the depth and light-play of phulkari, every garment is created with intention, emotion, and detail.

At a time when ethnic wear is becoming increasingly synthetic and mass-produced, Tarah chooses a slower approach. We are proudly polyester-free, working with breathable, high-quality fabrics chosen for their texture, movement, and longevity. Our pieces are designed to feel as beautiful on the body as they look in photographs.

The world of Tarah is romantic yet grounded — where Punjab meets modern femininity. Our clothing is made for women who want Indian wear to feel expressive, soft, fashion-forward, and culturally connected all at once.

This is not fast fashion pretending to be heritage.
This is Punjabi couture, retold for today.